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No Business Plan? No Problem

Can you really follow the mantra “Build it and they will come”? Apparently, yes, you can. Gather a large following first, then figure out how to monetise it later. YouTube did it, Facebook did it, and now Twitter is going down that same route.

Twitter recently closed another round of funding which values the company at one billion dollars. The only problem is there is “no clear” business plan, or at least that is what the media would have us believe. A simple Google search on the keywords “Twitter business plan” returned 275,000,000 results. I guess I am not alone when it comes to the obsession with Twitter’s plan to make money.

Sound like the ’90s dotcom boom? Well, not really.

If the ’90s dotcom boom taught us anything, it is, IPO first, make money later. The problem is they all had a “plan”, they just did not keep to the plan.

If YouTube, Facebook and Twitter are going to teach us anything, it is to build a large following first, make money later. Even though they had “no plan”, they are all making money (except Twitter for now) or show great potential to.

Moral of the story: most business plans are not worth the paper they are printed on (or the hard disc they are ferromagnetically etched on)

Leaked documents show Twitter is hoping to be the first to one billion users, and, in their own words, to become “the pulse of the planet”,

Think Google and Facebook are gonna sit and wait and do nothing? (Forget Microsoft, Bill Gates is too busy redistributing his wealth now that he’s retired.)

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  1. September 2, 2010 at 8:17 pm

    One aspect some of us often over look is – apart from the utility aspect – Twitter is a huge brand. Just imagine what that’s worth. It has become part of the vocabulary, like Google!

  1. January 19, 2011 at 12:28 am

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